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OPEN YY – Korean Contemporary Y2K Womenswear
OPEN YY is a contemporary fashion brand based in Seoul, South Korea, founded in 2020 by sisters Jiyoung and Boyoung Kim. The brand is known for its expressive approach to modern womenswear, combining individuality with everyday wearability.
Drawing inspiration from 1990s and early 2000s aesthetics, OPEN YY reinterprets vintage influences through contemporary design. The collections feature asymmetrical cuts, layered construction, and playful details that reflect a balance between femininity and streetwear.
OPEN YY challenges conventional dressing by encouraging self-expression and diversity, creating pieces that feel both personal and modern.
From casual everyday styles to statement pieces, the brand offers a wardrobe that blends comfort with bold design.
Discover curated OPEN YY at LAY.
Shop OPEN YY in Thailand. Discover Korean Y2K fashion and contemporary womenswear designed for everyday style and self-expression.